Communication efforts of the Michigan soybean checkoff program focus on educational messages and activities aimed toward farmers, influencers, consumers and youth. Messages are intended to lead key audiences to recognize the value of soybeans in Michigan so they can make well-documented decisions concerning our industry.
Breakfast on the Farm
Since 2009, more than 74,740 children and adults have attended Breakfast on the Farm events throughout Michigan to learn about where food comes from. The MSPC is a proud sponsor and participant in these events across the state. For more information on locations and how to visit a farm near you, click here.
The Soybean Promoter Program is designed to promote soybeans, soybean products and soybean program information to farm and non-farm families throughout Michigan. The key objective of the Soybean Promoter Program is to expand Michigan’s soybean representative base to reach more Michigan consumers at the local level. The more promoters we have promoting the importance of soybeans, the more opportunities we fulfill in getting our message out. For more information click here.
The MSPC works closely with Michigan State University (MSU) to help increase student interest in soybean production, soyfoods and soy industry careers. Scholarship applicants must be undergraduate full-time students (12 credit hours or more) in their junior or senior year and possess a minimum 3.0 cumulative grade point average based on a 4.0 scale. Click here for the application.
Soybeans Go To School Kit
Students learn all about soybeans with Soylock Holmes. The kit is free to Michigan schools and is recommended for third to fifth graders. Click here for order form, teacher guide, lesson plans, videos and more.