Market Development


Domestic Market Development

Through your checkoff dollars we promote soybeans and the many uses for this renewable resource.

Many products made from soybeans can be found at


The National Biodiesel Board in conjunction with the soybean industry have used their efforts to develop biodiesel and to continue to improve on the technology for this renewable energy source. Biodiesel helps us to be less dependent on foreign oil and is cleaner burning. For more information visit

Biodiesel videos:

Biodiesel 101:

Growth of the Industry:

Biodiesel Frequently Asked Questions:

Best Practices for Storage, Handling & Use of Biodiesel:

Non GMO Soybean Varieties

Soybean research at Michigan State University (MSU) is a collaborative effort between the MSPC and Michigan State University’s AgBio Research. Intended outcomes from such investments are:

  • non-GMO food- and feed-grade variety development
  • modified soybean oil variety development
  • germplasm development for addressing production challenges unique to Michigan

Click here for more information on licensing.

Soy Aquaculture Involvement

MSPC is working with the Soy Aquaculture Alliance and the U.S. Export Council on the promotion of soy in marine and freshwater fish feeds. With fish out producing beef globally and the lack of fish meal due to over fishing, soy is a renewable fishmeal resource necessary to meet the demand of the growing middle classes globally and their demand of fish and well as other animal proteins.

International Market Development

International Marketing programs are intended to invest in activities specific to Michigan produced soybeans. While appreciating all exports reduce the total national supply, we know Michigan produced soybeans are unique in characteristics and need their own identity.

Soy Transportation Coalition (STC)

STC is a collaborative effort of different soybean states working together on transportation issues that face the industry from roads, bridges, rail and water. Our national infrastructure needs shoring up to be competitive and STC is working to bring light to challenges and work on finding solutions.

U.S. Soy Export Council (USSEC)

USSEC gives additional help to an established market with technical assistance to further promote the use of U.S. soybeans. Through a global network of international offices and strong support in the U.S., USSEC helps to build a preference for U.S. soybeans and soybean products, advocate for the use of soy in feed, aquaculture and human consumption, promote the benefits of soy use through education and connect industry leaders through a robust membership program. MSPC is an active member and involved with multiple projects globally.

World Initiative for Soy in Human Health (WISHH)WISHH Logo new vector

MSPC is supportive of WISHH and we congratulate them for having recently celebrated their 10 year anniversary. WISHH focuses technical transfer and behavior change efforts on weak links in the agricultural value chains, fueling economic growth with U.S. soy and improving nutrition for both humans and animals.